Technical SEO

Technical SEO Service That Removes What Is Blocking Your Rankings

Crawling, indexing, Core Web Vitals, structured data and site architecture fixed, so the content and local signals you already have can actually count. Diagnosed by me, fixed directly or specified for your developer.

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  • Audit or done-for-you
  • Developer-ready specs
  • From $299

What is technical SEO? Technical SEO is the work that lets Google crawl, render, index and understand a website: robots.txt, XML sitemaps, canonical tags, redirects, internal links, Core Web Vitals (LCP, INP, CLS), mobile rendering and structured data. It does not write content or earn reviews. It removes the faults that stop both from counting.

Written by Ratul Roy, Local SEO specialist · Updated

Does this sound familiar

Why are my pages not ranking, or not in Google at all?

You rarely go looking for technical SEO in the abstract. You go looking because a page vanished, traffic dropped, or the site feels slow. Here is what usually sits behind each of those.

  • Pages are live but missing from Google

    Usual cause: blocked in robots.txt, a stray noindex tag, orphaned with no internal links, or a canonical tag pointing to a different URL. Search Console shows it as "Crawled, currently not indexed" or "Excluded by noindex".

  • The site is slow, especially on phones

    Usual cause: oversized images, render-blocking scripts, heavy page builders and layout that shifts while loading. Core Web Vitals fail, and visitors on mobile data leave first.

  • Traffic fell without a content change

    Usual cause: a migration broke redirects, a plugin changed output sitewide, or duplicate URLs (www and non-www, http and https, tracking parameters) started competing with each other.

  • Rich results never appear

    Usual cause: structured data missing, invalid, or describing something the page does not visibly contain.

  • Location pages exist but never rank

    Usual cause: near-identical city pages with the name swapped, no internal links pointing to them, or left out of the XML sitemap.

  • Content only appears after JavaScript runs

    Usual cause: service text, links or prices injected client-side, so the HTML Google first receives is close to empty.

What is covered

Six areas of technical SEO, worked in order of impact

Crawling and indexing come first, because nothing else matters until your pages are eligible to rank at all.

  • Crawling & indexing

    Making sure Googlebot can reach every page you want ranked, and spends no time on the ones you don't.

    • robots.txt and meta robots audit
    • XML sitemap accuracy and coverage
    • Crawl budget waste on large or faceted sites
    • Search Console Page indexing report resolved

  • Core Web Vitals & speed

    Fixing what actually moves LCP, INP and CLS for real users, rather than chasing a lab score.

    • Largest Contentful Paint diagnosis
    • Interaction to Next Paint and long tasks
    • Layout shift and render-blocking fixes
    • Image format, sizing and lazy loading

  • Site architecture & redirects

    So authority flows to the pages that should rank, and nothing is stranded.

    • Internal linking structure and click depth
    • 301 redirects, chains and broken links
    • Canonical tags and duplicate URL handling
    • Pagination and faceted URL control

  • Structured data

    Your business facts stated in schema.org markup, in JSON-LD, so machines read them without guessing.

    • LocalBusiness subtype, Service, Organization
    • FAQPage, BreadcrumbList and Article
    • Validation and rich-result eligibility
    • Parity between schema and visible content

  • Mobile & JavaScript rendering

    Checking what Google actually renders with mobile-first indexing, not what your desktop browser shows.

    • Rendered HTML checked with URL Inspection
    • Content parity between mobile and desktop
    • JavaScript rendering and hydration checks
    • Viewport, tap targets and readability

  • International, security & hygiene

    The basics that quietly cost trust when they are wrong.

    • hreflang for English and Bangla versions
    • HTTPS, mixed content, one canonical hostname
    • Correct 404, 410 and 301 status codes
    • Soft 404 and thin page detection

Technical SEO for local businesses

How technical SEO supports Google Maps rankings

Google reads the website linked from your Business Profile when it judges relevance and trust. For a local business, these are the technical checks that matter most, and they are part of every Local SEO campaign I run.

  • LocalBusiness schema that matches the profile

    The right subtype (Dentist, Plumber, HVACBusiness, AutoRepair, LegalService and so on) with name, address, geo, areaServed, openingHoursSpecification, hasMap and sameAs, all identical to your Google Business Profile.

  • Location and service-area pages that get indexed

    Each real area page linked from the navigation or a hub, listed in the XML sitemap, self-canonical and different enough from its siblings to be worth indexing.

  • The GBP website link lands on the right page

    The URL in your profile resolves in one hop, returns 200, carries a UTM tag for GA4 and is the canonical version. A multi-location brand points each profile to its own location page.

  • NAP as crawlable text

    Business name, address and phone in the footer and contact page as real HTML text, not an image, matching your citations character for character.

  • Fast on mobile data

    Most local searches in Bangladesh happen on phones over mobile data. Pages are tested at that speed, with LCP and INP fixed for the slowest likely visitor.

  • Embedded map and clean contact page

    A Google Maps embed of your verified listing, click-to-call phone links and directions that work, so a visitor from the Map Pack can act in one tap.

If the profile itself needs work, that is a separate job: see Google Business Profile optimization. For the full list of reasons a business stays off the map, read why your business is not showing on Google Maps.

How it runs

Diagnose, fix, then prove it cleared

Technical work is verifiable in a way most SEO is not. Errors either clear in Search Console or they do not.

  1. Crawl & audit

    Full crawl of the site plus Google Search Console analysis (Page indexing, Core Web Vitals, enhancements), producing faults ordered by impact rather than by severity label.

  2. Prioritise

    Separate what blocks indexing from what merely tidies. Blockers first, because nothing else counts until pages are eligible.

  3. Fix or specify

    Implement the changes directly, or write a developer-ready specification with exact instructions if you have an in-house team.

  4. Validate

    Re-crawl, re-test rendering with URL Inspection, validate structured data with the Rich Results Test, and confirm in Search Console that the errors actually cleared.

  5. Monitor

    Periodic checks, because redirects break and sites accumulate faults as they grow. Regressions get caught before they cost traffic.

Common questions, answered properly

Crawl budget, Core Web Vitals and JavaScript: what matters for your site

01Does crawl budget matter for a small site?

Usually not. Crawl budget is how many URLs Googlebot will crawl on your site in a given period, and a 30-page local business site rarely hits it. It matters on large sites: e-commerce stores and catalogues with filters, where faceted navigation can create thousands of near-duplicate URLs. That is a common problem for wholesale distributors with large product catalogues.

02What are good Core Web Vitals scores?

Google's thresholds for a "good" experience are an LCP of 2.5 seconds or less, an INP of 200 milliseconds or less, and a CLS of 0.1 or less, measured on real users at the 75th percentile. Page experience is one signal among many. A fast page with weak content will not outrank a relevant one, but a slow page loses visitors before they call.

03Can Google index a JavaScript website?

Yes, Google renders JavaScript, but rendering can be delayed and things go wrong: links built without real anchor tags, content loaded only after a click, or errors that leave the page blank. Server-side rendering or static HTML for the important content removes the risk.

04What does good technical SEO look like over time?

The TechicTalk case study shows a new site built on clean technical foundations growing to 976K organic clicks and 30M+ impressions. A smaller example is the data-driven growth case study: 3.93K clicks and an 8.3% CTR in six months.

Where it fits

Technical SEO is a floor, not a growth lever

Worth being straight about this. Technical work removes ceilings. It does not create demand. If your foundations are already sound, the gains come from elsewhere, and you should be told that rather than sold an audit.

  • Pairs with Local SEO

    Crawl errors and slow mobile performance weaken the Business Profile the website supports. Technical fixes are usually month one of a local campaign.

  • Pairs with GBP work

    Profile optimization moves faster when the linked website is sound, because on-site signals reinforce the listing.

  • Underpins AI visibility

    Google AI Overviews, ChatGPT and Perplexity work from crawlable, structured facts. Blocked pages and broken markup take you out of that pool.

    AI search visibility (GEO)

New to the topic? Start with what an SEO specialist actually does, or see what SEO costs in Bangladesh.

Pricing

Three ways to buy technical SEO

Technical work is not bought in monthly service levels. It is bought as a diagnosis, a project, or ongoing maintenance. Pick the one that matches where you actually are.

Technical Audit

From $299one-off

You suspect something is wrong but do not know what

A full diagnosis with no implementation. You get the fault list and the order to fix it in, to hand to me or to your own developer.

  • Full site crawl and Search Console analysis
  • Crawling and indexing fault list
  • Core Web Vitals diagnosis with named causes
  • Structured data validation
  • Redirect, canonical and duplicate URL check
  • Mobile rendering and content parity check
  • Findings ordered by impact, not severity label

You receivePrioritised fix list plus a developer-ready specification

Get a quote
Most chosen

Audit + Implementation

Scopedone-off project

You want it diagnosed and fixed, not handed to you

Everything in the audit, then the fixes applied and verified. Priced on site size and the state it is in, because those decide the work.

  • Everything in the Technical Audit
  • Indexing and crawl blockers fixed first
  • Core Web Vitals work implemented
  • Structured data written and validated
  • Redirect chains and broken links cleaned
  • Internal linking structure corrected
  • Re-crawl and Search Console verification

You receiveFixes live, errors cleared, verified in Search Console

Get a quote

Technical Retainer

Scopedmonthly

Your site changes often and you want faults caught early

Sites accumulate faults as they grow. Redirects break, plugins change output, migrations go wrong. This catches regressions before they cost traffic.

  • Monthly crawl and Search Console review
  • Regression detection after site changes
  • Core Web Vitals monitoring
  • Structured data kept valid as pages change
  • Quarterly full re-audit
  • Fixes for issues found, within scope
  • Reporting you can read in two minutes

You receiveOngoing monitoring with issues fixed as they appear

Get a quote

Project and retainer pricing depends on site size, how many faults the audit surfaces, and if you want the fixes applied or specified for your own developer. That is why they are quoted after the audit rather than before. No lock-in contracts on the retainer.

Frequently Asked Questions

Technical SEO: Frequently Asked Questions

What is technical SEO, in plain terms?

Technical SEO is the work that lets search engines reach, read and trust your website: crawling, indexing, site speed, mobile rendering, structured data, redirects and site architecture. It does not write your content or build your reputation; it removes the obstacles stopping both from counting.

How do I know if I need technical SEO?

Common signals: pages missing from Google despite being live, traffic that fell without a content change, a slow or unstable site on mobile, duplicate versions of the same page ranking against each other, or Search Console reporting indexing errors you do not understand.

What is the difference between crawling and indexing?

Crawling is Googlebot fetching a page. Indexing is Google deciding to store it so it can appear in results. A page can be crawled and still not indexed, usually because it is a duplicate, thin, canonicalised elsewhere or marked noindex.

Do Core Web Vitals affect rankings?

Yes, as part of Google's page experience signals, but modestly. Relevance and content quality matter more. The bigger effect is on people: a page that loads slowly on mobile data or jumps around while loading loses visitors before they call or book.

Do I need hreflang tags?

Only if you publish the same content in more than one language or for more than one country, for example English and Bangla versions of your service pages. Each version then references the others with hreflang so Google shows the right one.

Is technical SEO a one-off project or ongoing?

Mostly a project, then maintenance. The audit and the fixes are finite work. After that it needs periodic checks, because redirects break, plugins change output, and sites accumulate faults as they grow.

Will technical SEO alone increase my rankings?

Rarely on its own. Technical work removes ceilings rather than creating demand. If crawling and indexing are broken it can produce a sharp gain, because pages that were invisible become eligible. If the foundations are already sound, the gain comes from content and local signals instead.

Do you fix the issues or just report them?

Both are available. Some clients want the fixes implemented directly, others have a developer and want a prioritised specification they can hand over. Say which you need and the engagement is scoped that way.

Will you need access to my website and hosting?

For implementation, yes: CMS access at minimum, and often hosting or DNS depending on what needs changing. For an audit alone, Search Console access and a crawl of the public site are usually enough.

How does technical SEO relate to Local SEO?

Google reads the website linked from your Business Profile to judge relevance and trust. A site with crawl errors, slow mobile performance or missing LocalBusiness schema weakens the profile it supports, which is why technical work sits underneath Local SEO rather than beside it.

How much does technical SEO cost?

It is bought three ways. A technical audit starts from $299 and gives you the fault list and a developer-ready specification. Implementation as a one-off project, and an ongoing retainer for monitoring, are both quoted after the audit, because site size and the number of faults found decide the work.

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