Case Studies
Explore my Local SEO success stories
Real projects, real screenshots. Each case study shows the starting problem, what I changed and the result in Google Business Profile, Google Search Console, Shopify, Semrush or Ahrefs data.
These case studies document SEO projects I ran for local service businesses, an e-commerce store and content publishers. Across all my client work I have generated 1.4M+ organic clicks and 68M+ search impressions; these five projects show the method behind the numbers. Every figure comes from a source screenshot (Google Business Profile Performance, Google Search Console, Shopify, Semrush or Ahrefs), not a designed report.
Written by Ratul Roy, Local SEO specialist · Updated
Case studies
Real campaigns, real screenshots
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E-commerce SEO Hamper Story, From Low Organic Traffic to $72,412 in Monthly Sales
A Singapore Shopify hamper store scaled monthly sales by +206% and orders by +294% through a 16-month SEO campaign.
$72,412 monthly Shopify sales Read case study -
Organic growth TechicTalk, From 0 to 976K Organic Clicks with Full-Funnel SEO
A brand-new tech media site went from zero organic traffic to 976K Google clicks and 30M+ impressions in 18 months.
976K organic clicks Read case study -
Organic growth From Zero to 3.93K Clicks, Data-Driven Organic SEO Growth in 6 Months
A near-invisible website reached 3.93K organic clicks, 47.4K impressions and an 8.3% CTR in 6 months.
3.93K organic clicks in 6 months Read case study -
Google Business Profile From Weak Maps Visibility to Consistent Call Growth
An under-optimized Google Business Profile became a steady source of qualified inbound calls: 461 calls from the profile.
461 calls from GBP Read case study -
Google Maps ranking Improving Local Visibility Across Service Areas
Geo-grid tracking and service-area optimization lifted Map Pack visibility by +38% across nearby service areas.
+38% Map Pack visibility Read case study
How to Read These
How to read these case studies
Each one follows the same structure: the problem, the method, the result and the raw screenshots. Here is what to look for.
01Look at the shape of the growth curve
Every case study here is a real project, with real Google Search Console screenshots, real Semrush and Ahrefs exports, and real before-and-after metrics. No mocked dashboards, no inflated numbers. The point is to show, concretely, what compounding Local SEO and organic growth looks like over 6 to 18 months.
Pay attention to the shape of the curve, not just the final number. Sustainable SEO almost never goes vertical in week one. What you want to see is a steady upward slope where each month is better than the last. That happens when the technical foundation, the content and the prominence signals (reviews, links, citations) all improve together.
02Which case study matches your business?
- Local service business, Google Business Profile: 461 calls from a rebuilt profile, produced by Google Business Profile optimization.
- Service-area business, Google Maps coverage: geo-grid tracking across nearby service areas, the method behind my Local SEO service.
- E-commerce, Shopify: Hamper Story's $72,412 monthly sales from 16 months of organic SEO.
- Tech media publisher: TechicTalk's 976K organic clicks from topic clusters and authority building.
- Website SEO from near zero: 3.93K clicks in 6 months through technical SEO and content fixes.
03What these projects have in common
Every project started with a full audit, a clear strategy and a written 90-day plan. None used black-hat tactics, link farms or AI-spam content. The wins came from fundamentals done every week: keyword and intent mapping, on-page and technical SEO, schema, content depth, prominence signals and patient measurement.
If you run a trade, the home services SEO page shows how this applies to HVAC, plumbing, roofing and similar businesses. For a realistic sense of timelines before you start, read how long Local SEO takes.
Want a case study like this for your business?
Get a free Local SEO audit covering your Google Business Profile, Map Pack visibility, competitors and ranking gaps.
Frequently Asked Questions
Everything You Need to Know About Results & Case Studies
Are these results typical?
No result is typical, and anyone claiming otherwise is guessing. Outcomes depend on competition in your area, the state of your profile and website, your review base and how long the business has been established. These case studies show what the work produced in those specific situations.
How long did these results take?
Each case study states its own timeframe: 5 months of call data for the GBP project, 6 months for the website SEO project, 16 months for Hamper Story and 18 months for TechicTalk. Local SEO usually shows measurable movement in 3 to 6 months, with compounding gains after that.
Why are the numbers screenshots rather than a report?
The figures come straight from Google Search Console, Google Business Profile Performance and the client platforms involved. Screenshots from the source are harder to massage than a designed report, so you can check the dates and metrics yourself.
Can you guarantee the same results for my business?
No. Google states there is no way to pay for or request a better local ranking, so any guarantee is a red flag. What I can promise is a clear plan, white-hat work, monthly reporting and no lock-in contract.
Can I speak to a past client?
Client references can be arranged where the client has agreed to it. Ask on a strategy call and it will be handled directly rather than published on the site.
My industry is not shown here. Does that matter?
Not much. The factors behind Map Pack visibility (relevance, distance and prominence) are the same across local service industries. The competition level and search language differ, and the industry pages cover how the approach adapts.
Keep exploring
Keep exploring
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